Prof. Throssell's Sales Page Ecademay

“What on earth,” you say, “is THAT?”

"What is WHAT?"

"A 'Sales Page … Ecademay.'"

“AHA!” I reply, a finger in the air, “Well, you see, it’s just a weird spelling of ‘Academy’, which a friend of mine made it up in university one time when I was tutoring him on advanced signal analysis, and I liked the sound of it, so I’ve stolen it and used it for my own product, not only because it sounds cool, but also because nobody ELSE has an ecademay, even though there are plenty of academies, so—”

“That’s NOT what I meant!” you snap. “I don’t care about your silly name … just tell me what this product you’re trying to flog me today *IS*, you filthy capitalist!”

Ah.

Well…

I decided to gather as many of my past sales letters as possible into a ‘Daniel Throssell sales letter swipe file’ for those who wanted to study it.

So I spent a few hours searching my hard drive … and compiling as many sales letters as I could find that weren’t covered by NDAs or that I didn’t have the rights to share.

The final list was impressively long — nearly three dozen! — and included a LOT of stuff you’ve probably never seen:

The sales letter from my epic “Last Ever Sale” letter in 2021 that grossed $200,000 in 4 days
An unfinished long-form sales letter I wrote for a friend’s fantasy sports service
A John Carlton-style direct-mail sales letter I wrote for my dad’s security business
A sales letter I used to sell my freelance copywriting services (I directed Google ads to this page and actually got some very high-value leads)
The letter I wrote for a classified ad to Ben Settle’s email list in 2020, that launched my current business
My first ever sales letter, that won Ramit Sethi’s copywriting contest
A long-form sales letter I wrote for a Japanese language learning product I wanted to create (I still think this is one of the best letters I’ve ever written — and I wrote it in 2016!)
Several hard-to-find sales letters for now private or retired Persuasive Page offers
And quite a few more.

And if you know me and how I write sales copy…

My sales letters are genuinely fresh & creative. I do NOT write to a template, ever. And so almost every one is different, and there’s something new you can learn from it.

And so…

I was planning to release JUST that ‘swipe file’, as its own product.

For years I’ve had this idea of doing this course on writing sales letters.

(I mean yes, I have $10,000/Hour Sales Page Secrets. But that course is a) almost impossible to get and b) is focused around just 10 high-level insights into writing sales copy. It is NOT comprehensive by any means, and I say that openly.)

Anyway.

I wanted something for about $500 to $1,000 … that would complement my other ‘flagship’ courses nicely … and fill the gap around ‘sales letters’ that exists in my product line.  

And because I’ve been expecting to make this course for years…

I’ve accumulated several hours of training content I have created in preparation for this course. Both breakdowns (where I analyse sales letters I’ve written), and actual live writes (recording myself writing them and giving commentary as I go).

But it’s been a few years…

And I’ve still NEVER made that course…

And all this stuff just been sitting there … on my hard drive … idle and unwatched.

And I came to a realisation:

So I figured…

Why not just toss the stuff I made for it in with the swipe file … and create one super-resource for sales letters?

I mean, it wouldn’t really be as organised as I like my products to be.  

And there wouldn’t be a “step by step system” for writing sales letters inside … because, well … I don’t even follow such a system myself, so I’m not even sure how I’d teach one.

So students would have to learn the same way I learned copywriting from my mentor, Scott Pape … by my just watching as he wrote, and learning & absorbing what he did and said.

But all the same…

This ‘super-resource’ would have, in some form or another, pretty much everything I had created or taught on sales letters, even if it wasn’t all polished into a system.

Hmmmmm.

I didn’t mind THAT idea.

And so…

I decided to do it.

The result is, as I’m sure you’ve guessed by now…

Trimester I (Sales Letters):

A collection of 34 sales letters, landing pages & more that I've written for both myself and for clients – most of which are impossible to find elsewhere

Trimester II (Tactics):

54 bite-sized videos teaching individual sales letter tactics, with real copy examples

Trimester III (Breakdowns & Live Writes):

14 hours of line-by-line copy teardowns of my own sales letters, PLUS behind-the-scenes ”live write” videos showing the entire writing process of three of my sales letters, narrated with full commentary!

What's more…

To create the Ecademay, I actually pilfered several other PAID products I had created in the past.

The Sales Page Ecademay contains:

The full sales letter writing videos from Market Detective (RRP $1,500)
My entire “Blue Sky Copywriting” sales letter writing training (only ever sold in a bundle for $497)
The entire Bonus Level #9 from my Adventures in Copyland newsletter (RRP $128, but honestly, I sold this one to my AiC subscribers as “the most valuable video I ever created”, and I believe this is 100% true)
And other videos from PAID training I have created.

The total real-world cost you would pay to get these videos normally is well over $2,000+…

And that is just a FRACTION of what is in this product.

AND…

You’re getting a collection of DOZENS of my best sales letters, many which I have NEVER published before…

Hours worth of almost-literally-GOLD-plated breakdowns of my best sales letters, unpacking the deep genius behind my inimitable, original copywriting style…

And a collection of full, ‘soup-to-nuts’, “live write” videos where I recorded the ENTIRE writing process of three FULL sales letters — with full commentary — which I had been saving for a $1,000 sales letter course…

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