“Since I don't have an info product nor a client with an info product, I wasn't expecting to get much use out of it right away. But I was wrong. I'm currently improving my opt in process. Using your unique approach on the lead magnet is a big game changer. No one in my niche is doing what I'm doing, thanks to Course Genius. It made creating the new lead magnet a breeze and gave me a lot of confidence.”

“Honestly, the first video alone opened my eyes and blew my mind. I was blind, now I see… Thank you for creating this course!”

“After I’d entered my Credit Card number to buy Course Genius, a cold knot settled in my gut. “Oh shit. That may have been a mistake.” Another $500 purchase, following the previous $1,000 purchase of Dark Email Persuasion… like last month. Being on your list is an expensive hobby… And yet. And. F*cking. Yet. These first 5 minutes were, indeed, brilliantly valuable. And yes, they’ll make me a lot of money over the next few years… and yes, the next few days, even. Not so expensive, in that regard. ”

“i am biased because i’m more interested in course creation long term than client work, but i think that you might be right that this is your best course ever. it definitely lives up to its name.”

“So, I'm currently on my second round of Course Genius, taking detailed notes this time. I'm still blown away by the big mindset 'Shift' you offer in the very first video! Optimizing for ____ is nothing short of genius (your course is aptly named). My mind is buzzing with ways to apply your ____ Formula for a course I'm designing in a new business venture I'm exploring. Course Genius has revolutionized how I will create & organize all my future courses. Also, its simplicity is brilliant. Thank you for putting so much heart & soul into this.”

“OK, just watched the 1st video and I gotta say I'm impressed. Having gone through the Dark Persuasion notes a few times (they are amazing btw), I have to say you are incredibly good at finding the beliefs your audience needs. How the hell do you do that??? Do you discuss that in Market Detective? Because this looks like something way deeper than market research. Maybe it's that you're smart and also that you've been doing copywriting and creating courses for a while, and you know what people want/need. But even then the insights you come up with are unreal, far from what anyone else in marketing.”

“I've "inherited" a large collection of videos that were created by a very experienced trader. It's great content but it's about as exciting as watching paint dry. Tons of content but the purchaser has to extract the value, and in the process, it's easy to miss little details that are vital to mastering the material. I really think this is going to help me re-do the videos.”

"Hey, Daniel. Just went through course genius... And all I got to say is, WOW. You were right. It blows your mind in the concept of creating a course right from the first video. You could literally watch the first 6-minute video, and have your whole world view when it comes to course creation changed."

"Just watched the ___ video and that was awesome. Optimizing for ___ is a masterstroke. Also, I loved the pyramid graphic. Such a nice complement to the build up, delivery, and presentation and it makes it so easy to engage with the concepts and follow along (shout out visual learners). Thank you for always going so above and beyond with the details, it really does make a big difference. Oh and I feel like there was some mind jiu jitsu going on which was sort of funny. I was like, wait... I'm being impressed by the point about making sure you optimize for ___ … which presenter is saying is supposed to happen... and it is happening... OH MY GOD WHERE AM I WHAT IS HAPPENING AM I SEVERED (apple TV show ref if you don't watch) Anyway just messing around - cheers man!"

"I am blown away by what is already in Course Genius. What I love most is how meta the course is. You use every principle you explain right there in the course and that makes it super easy to see how to use the concepts on your own. But the most valuable part must be "5 Steps to your Course Roadmap". Your clear procedure from cluttered notes to a quickly-consumable roadmap is awesome."

"This is what I love about all your products. You USE what you TEACH inside of the products to create or promote those actual products! So many "experts" teach their "secret tricks," but then you see the "tricks" and it's like "do you even know these things yourself? If they're so great, why ain't you using them?" … The ___ video is genius. Seeing WHY you're pushing people to watch this video -- which is explained in ___, is genius. Once again you deliver with a deep, nuanced understanding of how people really buy and consume courses. So many head-slapping "oh duh!" moments … The part where you talk about how we actually make recommendations is, should I say it again... GENIUS!"

"Umm where do I start? I agree with your view that Course Genius is the best course of yours I've gone through. Why do I say that? Well for starters, I was literally compelled to complete it in one sitting but not by choice...I just couldn't stop watching the vids. I'm blown away by the level of detail and intricacy it contains and how insightful and immediately applicable it is. I have the outlines for a couple of courses I want to create and have a roadmap I used for coaching clients and CG will make them all better."

“Two years ago, I emailed you after I’d completed Campaign Conqueror, the best course I’d ever purchased up until then. “Please teach course design!” While I waited for you to create this, I did my darndest to figure out what you were thinking and doing behind the scenes of CC to make it so damn good. But what I ‘figured out’ on my own doesn’t even scratch the surface of the course genius you share in…Course Genius!! Now I know *exactly* what to do to make my courses something that results in clients/students coming back again and again. This now takes the cake as the best course I own.”

“Well, as someone who: 1. has (and has gone through) all your courses, every AiC issue and every bonus level, 2. has put a decent amount of thought into reverse-engineering your course design principles for myself while waiting for Course Genius, here are some of the things that still blew my mind: 1. How consumption (or length of courses) is NOT the end-all be-all of course design. The idea that designing a course for _______ ‘before’ consumption (which inevitably ‘leads’ to better consumption) was eye-opening for sure. Honestly, I wondered if (making consumable/tight/short courses) was kinda going to be a huge focus of the course and it was great to see that there is a much deeper level than that. 2. [REDACTED]. I’ll be adding this into my courses from now on for sure. 3. Designing [REDACTED] to create [REDACTED] (super obvious in hindsight, but not when looking at it). 4. The “2nd most important idea” in the course (how the most logical roadmap hurts consumption) and the best way to present boring topics. There were a bunch of smaller things too, but as far as big juicy ideas I can see I can make a ton of money with when I put them to use - those 4 are the best for me. To quote Ben Settle, you’re really “putting the cookies back in the jar” with this course. Amazing stuff. P.S. The way you suggested to design the drum course was GENIUS… especially with the [REDACTED]. This is EXACTLY in line with the best ways to teach guitar to beginners for maximum retention (in in-person lessons). FYI: some of the things I did get right (like [REDACTED]… so I didn’t totally fail, haha) but even within that stuff, there were little details I could’ve done way better or nuances I didn’t think about etc. so it’s all great.”

“This has, by far, been my favorite course of yours and I have practically ALL of them.”

"I started Course Genius when I was commuting by train. Haven't finished it yet because I had to start working. But I already know the most important takeaways. That's so valuable! You teach and show at the same time. I even think this can be reused in other ways than hard core courses.”

"A total game-changer. Right from the first lesson, I dawned on me that I’d never had thought about course creation the way you teach it. The central idea of “optimizing for ____” was a huge eye-opener for me—so simple, yet brilliant.”

"Course Genius like all your other courses is insane value. It actually made me go through a refresher on the others. Thanks for bringing so much value. Truly am happy to pay. ”

"About 2/3 through Course Genius...and it is GENIUS. Loving it. ”

"It's the most comprehensive and craziest designed course I've had the pleasure of going through. it's perfect how everything is taught and showed in most of the lessons themselves. I love how every video completely updated my course building tape and turned it on its head. it was also fantastic how you had. a solution for every little "if". ”

""While I don't have every course of yours… And haven't 100% completed every one I have (cough Inbox Detonator Bunker cough)… Course Genius is EXACTLY what I expected: YOUR BEST COURSE EVER. I was lucky to record my first copywriting course for a friend's community recently and to also come up with a few ebooks. I was copying your structure as much as I could. And while a decent amount of the things you cover in Course Genius I'd already put my finger on… The way you lay it out is just… genius (pun not intended). Especially the "watch this first" advice and giving spoilers. Thanks for an incredible product again man!"”

"Course Genius is a special kind of AWESOME! I'm not even at the end. But have already foreseen how putting your framework into practice will save me much head-scratching. And make what I'm building for my audience so much better! Thank you! ”

"Just finished it yesterday. It's fantastic. The 16 minutes and 45 seconds in the "Start Here" section are easily worth the whole course cost. So many insights from those short videos. I know you explicitly said we don't have to go and redesign everything we've done because no course is perfect but... I'm going to redesign my entire course library this year using these principles.”

"I'm only a few videos in, and this could not have come at a better time for me. Your courses already feel "worth the price" to me because 99% of your material isn't covered anywhere else, or explained as well as you do. But now I know why you make $1000 products feel like impulse buys. I'll be incorporating your design philosophy into not one...not two...but three courses over the next month, and the fact you included material on purely text-based courses means I have zero questions. This one is a winner.”